Portrait of Géraldine Dumesnil, Communications Advisor

Géraldine Dumesnil, our Communications Consultant, is a driving force of dynamism and creativity. Her international and diverse background has prepared her to embrace innovation and put people at the heart of her actions. She actively contributes to highlighting the activities of TransMedTech Institute, bringing positive energy and a collaborative vision.

Tell us a little about your background.

After studying international business, where the only thing that really stimulated me was travelling the world, I eventually turned to graphic arts and communication and moved to London, UK, to study.

The great thing about communications is that no two days are the same, and you get to work in all kinds of fields: social networking, graphic design, writing, websites, photography, events, etc.

You can work in all sorts of sectors. I’ve worked in fields as varied as children’s games, food industry, entrepreneurship and now MedTech.

I’m curious and nomadic by nature. I’ve lived in 3 countries (France, England, Canada (Québec) and I can easily adapt to different environments and personalities. I think that’s also a fundamental skill for working in an innovation ecosystem.

Why the TransMedTech Institute?

My driving forces are creativity, but also people, innovation, collaboration and co-creation.

As Communication Adviser at the TransMedTech Institute, I stayed within my field of expertise which is communication, while working in an environment like the Living Lab that resonated with me and my values.

It’s a job I’m lucky enough to be able to do as part of a team, creating stimulating and constructive exchanges to push creativity ever further.

As for medical technologies, it’s a world I’ve discovered and which I’m helping to disseminate as I become more familiar with it.

What are your values at work and in life in general?

Freedom, caring and justice. Values that I also like to find in my work too. When I joined TransMedTech, I appreciated their willingness to pay attention to EDI, a fight I’ve been waging for years, long before it became ‘fashionable’; for me, it’s a real credo.

There are different ways of looking at success. What would that be for you?

Making a positive impact on people’s lives.

This year, I had the chance to organise a panel discussion on the Hospital of the future during Effervescence, featuring a circus act by The 7 Fingers. It was a successful event, using emotions to popularise science, and a great success in a field where art is still very little used… and yet, there’s so much to be done! I think it’s an extraordinary vehicle for popularizing science. Artists allow us to think differently, and in an ultra-connected world, ‘experiential marketing’ is going to become a must. For me, that too is innovation.

I’m also an adept of the Design Thinking approach, which enables us to think about specific problems and find solutions collaboratively, giving rise to ideas that are generally innovative, that have a positive impact and significant value, because together we go further, and I like to dream of a better world.

Technological innovation, yes, but it has to have, first and foremost, a social impact. And I often hammer it at work in everything we do: where does the human element fit in?

A person who inspires you and why?

Dr. Mukwege, the man who repaired women, an internationally renowned Congolese gynaecologist. He’s an extraordinary man, full of kindness and resilience, who has understood that women’s struggles are not just women’s issues, but everyone’s business. By the way, he is coming to Montreal in December.

Your hobbies outside work

Travelling, of course. I love discovering new landscapes, new cultures, talking to people, etc.

I also love nature in general (but not bugs!), skiing in winter and paddle-boarding in summer. For me, it’s the best way to recharge my batteries.

I also love dancing, especially salsa, which I’ve been practising for years.

What did you dream of doing as a child?

I love animals, so when I was a little girl, I wanted to be a vet, but I soon realised that it wasn’t a job where you spent your time cuddling animals.

After that, I wanted to be a journalist. I’ve always loved reading, writing and reshaping the world; and going into space was one of my dreams, just to see the earth from above, the stars, to explore the feeling of being weightless.

Today, as Communications Advisor, I write regularly on various subjects, be it blogs and or social media, and the TransMedTech Institute is currently supporting research projects on ‘health in space’… I find that very exciting and have sparkling stars in my eyes at the thought of seeing such projects become a reality some day.

If i where…

If I were one of the five elements, I would be…water, the sea If I were a colour, I’d be…turquoise If I were an artist, I would be… Gustav Klimt If I were a sport, I would be … any sport on water or in the air If I were a song, I would be … Dancing Queen by ABBA If I were a dessert, I’d be … a crème brûlée If I were a verb, I would be …the verb ‘to discover’